Launched in 2011, this award-winning lifestyle brand is now sold in more than 60 countries, with 40+ Ccilu stores in Asia and a permanent presence established in North America, under the Ccilu USA banner.

Ccilu is a Japanese footwear brand known for creating technologies focusing on lightweight, comfortable and sustainable footwear as well as sock products. It was launched in 2011 and is now sold in more than sixty countries around the world with more than forty Ccilu stores in Asia and a permanent presence established in North America under the Ccilu USA banner.

“Ccilu” (CHEE-loo) means “liberate” in Japanese, and “liberate yourself” is our call to action, a reminder that we each have the power to defy limitations. For Ccilu, this means bringing our creativity and independent spirit to footwear evolution. Thanks to Ccilu Footwear’s revolutionary technologies, we are able to commit to light & flexible, instantly comfortable and sustainable footwear.


With our colors and styles, it would be natural to imprint ourselves as a lifestyle brand. Yet, to fully understand the Ccilu brand philosophy, you must know how style and technology live side by side, without limits. Our emphasis on liberation would lose meaning if we did not encourage our designers to give their imaginations free reign. For us, innovation drives development on every front, something our loyal and growing fan base appreciates.
“Art and science are meant to intersect,” says CEO/Founder Wilson Hsu, who earned a degree in Mathematics and an MBA, and left a successful banking career to design footwear. “These values are universal, and with consumers in the US now embracing us, we’ve truly become a global brand.”


“For the 19th Hole and Beyond.” The new PGA TOUR Collection by Ccilu reflects the individualism, energy and pursuit of excellence shared by men and women, on and off the golf course. PGA TOUR has been reaching beyond the core golf fan to attract new and diverse segments to the sport. This Collection speaks to a new generation of golf enthusiasts, and to a growing audience that’s excited, open and full of energy, just like us.
Rovmia, the first product from Ccilu’s new footwear collection enriched with Swarovski® crystals, also features Ccilu’s award-winning Stepping Stones technology. We anticipated a positive reaction, but the combination surpassed our expectations, quickly selling out. The Rovmia, and much more, will soon be available worldwide, spanning sandals, sneakers and boots, all embellished with crystals from Swarovski®. From Superman, Wonderwoman, Batman, Aquaman, to Scooby-Doo, Looney Tunes, and Peanuts, the Warner Bros. stable of classic characters will all be enjoying a new mode of expression via Ccilu’s role as Warner Bros.’ global exclusive EVA-based footwear partner, for all genders.